Other brands.

I have started to research other brands that could be competitors, and have a look at the overall market where the brand will sit. The brands that I have researched are similar in style throughout but the prices for similar garments range quite a lot, therefore axis for the brand positioning may be difficult to do effectively. The main marketing points for my brand are how environmentally friendly it is for a luxury brand and how its main ethos is about empowering women and blurring the lines between masculinity and femininity. Therefore looking into the other brands and how I can compare them to my brand including axis around them could be the best way to go.