Both of my consumer profiles have developed and I believe I have a good insight for them both. Now I just have to develop a way to visually communicate the consumer. I have been experimenting with the logo as well, and I have a design I finally like. Now it is just to experiment with the colours and sizing of some of the letters, I have finally decided on the name refined, and have chosen a word logo to fit with this. Just the word refined as I feel it has a clean aesthetic to it, rather than a badge logo.
The brand story has been a struggle for me to start writing, but that is my aim to do within the next week.
Final Year 2 Project. 